Helping businesses, brands, and people be understood

Employer branding, strategic communications, content strategy, and English language coaching for organizations and professionals.

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How I can help

Every project starts with the same goal: helping people understand who you are, what you stand for, and why it matters.

Whether you're attracting talent, strengthening your brand, or building confidence in English, I help organizations communicate with clarity and professionals communicate with confidence.

Employer Branding

Help your organization attract the right talent with an authentic employer brand.

EVPs, employer brand strategy, career websites, candidate personas, recruitment marketing, job posting optimization, and messaging.

Communications Strategy

Create clear, consistent communication that strengthens your organization.

Communication strategy, tone of voice, internal communications, content strategy, websites, social media, blogs, and messaging.

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English Language Coaching

Build confidence in English for work, interviews, presentations, and everyday life.

Business English, presentation coaching, interview preparation, CV and LinkedIn reviews, pronunciation, and private tutoring.

Portrait of Gina Beach

Meet Gina

I've always been fascinated by the way communication shapes how people connect, understand one another, and make decisions.

After studying linguistics, I built my career in employer branding, content strategy, and communications, helping organizations tell their stories with clarity and authenticity. Along the way, I also discovered a passion for helping individuals build confidence communicating in English.

Over the past decade, I've worked across higher education, startups, and global technology companies, creating content, shaping employer brands, and developing communication strategies that connect with the right audiences.

Whether I'm working with an organization or an individual, my goal is always the same: helping people be understood.

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Experience Includes

What It’s Like to Work With Me

  • "[Gina] single handedly designed, built, adapted and developed everything from our strategies, content and tooling to a place where Choco is considered a reputable employer that has won awards."

    Jason Yi, Choco

    Excerpt from a LinkedIn recommendation

  • "She was able to grasp quickly what we were trying to achieve and then contribute to it but also help us to improve it. She demonstrated great ability in her writing and I loved the approach and tone of voice."

    Steven Gilmore, SumUp

    Excerpt from a LinkedIn recommendation

  • "Her genuine enthusiasm, dedication and professionalism make her one of the best professionals I have worked with in the area of employer branding."

    Adelina Pandeva, SumUp

    Excerpt from a LinkedIn recommendation

  • "Gina built a content library to help internal stakeholders find content more easily which was a huge success! I can recommend Gina without reservation."

    Theresa Leinberger, Productsup

    Excerpt from a LinkedIn recommendation

Contact

Interested in working with me or learning more about how I can help? Drop me a message, and I’ll be in touch soon!